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Insight. Innovation. Ingenuity.

We uncover opportunities for brands by observing, probing, listening, prodding and understanding consumers every day, all over the world.  We work at the intersection of insight and strategy to deliver superior experiences for consumers resulting in increased shareholder wealth for our clients.

WHAT

WE DO

We are brand evangelists, data analysts, ethnographers, moderators, facilitators, futurists, innovation catalysts, research  ambassadors. We are here to uncover the unexpected.  To discover the humanity and insight based on human interaction and behavior that will ultimately result in igniting the love affair between brands and consumers worldwide.

 
 

OUR

SERVICES

The Intersection of Intellect and Insight.
INSIGHT
Quantitative Research
Qualitative Research
Data Analytics
Design Research
Global Cultural Insights
Trend/Futurist Studies
STRATEGY
Innovation Consulting
Communication Strategy
Brand Strategy 
Product/Service Design and Strategy
Brand Integration Strategy
Employee Activation Strategy

PROPRIETARY 

TOOLS

Secret Sauce

Culture Code Sessions 

A qualitative insight session that helps us to understand how to "unlock the code" of consumer emotions & instinctual needs. It is designed to understand consumer motivation related to their behavior by examining their collective unconscious.

Digital DNA

A proprietary, quantitative digital platform providing access to over 1.8 million global consumers via mobile devices &/or computers.  The tool provides us with the ability to track consumer trends, identify key segment profiles, test & evaluate creative ideas from positioning statements to brand identity elements such as logos, packaging, and more.

Digital Diaries

A digital content diary platform that enables direct conversations with consumers & companies.  Designed to seamlessly integrate into consumer's lives to gauge emotional & instinctual levers in real time.

Disruption Documentaries

Documentary-driven anthropological content used to discover the real driving forces behind consumer behavior & engagement using a brand or a specific topic/concept.

Innovation Days

One to three-day sessions meant to assist clients in the art of disrupting norms & conventions to develop breakthrough ideas, products, & services.

 
 

OUR

EXPERIENCE

Automotive & Mobility
Consumer Packaged Goods
Fashion, Beauty
& Luxury
Finance
Hospitality, Leisure & Travel
Automotive & Mobility
Automotive & Mobility
Life Sciences / Healthcare
Food & Beverage
Media/ Entertainment
Retail
Spirits
Technology / Telecommunications
Education
 

OUR 

CLIENTS

To name a few..

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TESTIMONIALS

Laura Hernandez

Executive Director of Mobility

 AT&T

When I was a client of Paris', she and the team at Kraft became one of my most trusted advisors. Her keen understanding of the consumer was an asset to our team. We always  knew that any recommendations were grounded in solid knowledge. I would recommend BoKoo to anyone wanting to reach consumers to build their brand and ultimately achieve sales.

 

 

 

 

 

 

 

Shelly Riera

VP of Marketing  

Brookdale Senior Living

I have worked with Antonio for over 10 years - first when he handled our marketing strategy on behalf of AT&T, until now as co-CEO at BoKoo. He is strategic, aggressive, tireless, funny and the best brand leader I know. He and the Kraft team helped us flip the script on how we targeted consumers at AT&T by leveraging new and innovative ways to game consumer insights. This allowed us to increase our responses and purchase behavior for our customers. Moving to Brookdale Senior Living, he was the first call I made when I took over the brand marketing for the company. We have continued to create, develop and launch a new brand strategy and look and feel under the guidance of BoKoo.

 

Brenda Butler

Executive Director

American Heart Association

I have known and worked with Paris and the BoKoo team for nearly a decade. They have a team made up of the best minds in the business when it comes to consumer insight, innovation and strategy. Their ability to cut through the confusion and simplify coupled with their ability to problem solve, muster brilliant resources for any assignment, think creatively and act strategically makes them my "first phone call" when I need a marketing rock star partner. If you are a brand or an agency looking to create consumer relevance and insight, make informed actionable marketing or business decisions or help understanding how to reach addressable audiences in moments that matter, look no farther than Kraft Branding.

Thomas Salkowsky

Department Head

Sales and Marketing Operations

MINI Cooper

What can I say?  The Kraft Branding team is crazy smart, disruptive, understand consumers and brings a unique actionable perspective to everything they do.  They've conducted fresh research on behalf of MINI.  They understand how to translate research into insight.  Insight into strategy and strategy into sales.

 

 

 

 

 

 

 

 

 

 

 

GET IN

TOUCH

We can't wait to hear from you

hello@kraft.sf.com

1-415-966-5434

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